ABOUT
My goal is straightforward – to help serious business owners generate more clients!
I bring three decades of knowledge and experience to help e-commerce entrepreneurs take their stores to the next level. By combining my roots in customer service with my expertise in data analytics and marketing strategy, I help businesses break through barriers and achieve new heights of profitability and success.
I will approach your business with a perfect balance of the art and science of retail. Together, we'll dive into your data to uncover hidden opportunities, but we'll also tap into the human element that makes a brand unique. Together, we'll craft strategies that not only drive sales but also create meaningful connections with customers.
Whether you're looking to optimize your e-commerce operations, expand into new markets, or simply reignite your growth, I'm here to guide you every step of the way. Let's unlock your brand's full potential and write the next exciting chapter of your retail success story together.
My journey in retail began on the sales floor of Nordstrom, where I learned firsthand the art of customer service and the power of building lasting relationships. Those early experiences engaging with shoppers and premier brands sparked a passion for understanding consumer behavior that has driven my career ever since.
Over the years, I've had the privilege of working with brands big and small, from established retail giants to scrappy startups. Through it all, I've seen how the right blend of customer-centric thinking and data-driven strategy can unlock tremendous potential for growth.
I'm a seasoned retail and e-commerce expert with over 20 years of experience driving growth for brands across various industries. A unique blend of strategic vision and hands-on expertise has helped numerous companies break through challenges to achieve new levels of success.
Key accomplishments include:
- Led Digital Commerce for national retailer Planet Blue and its private label Blue Life
- Spearheaded transition to Account-Based Marketing for SaaS software solutions selling into global retailers
- Led client success and account management for digital agencies responsible for half a billion dollars in combined gross merchandising value
- Implemented innovative strategies that consistently outperformed industry averages, achieving more than 35% increase in same-store sales for multiple clients.
- Engineered algorithms optimizing performance marketing, significantly enhancing revenue for the portfolio and agency
My expertise spans the full spectrum of digital marketing and e-commerce, including:
- Conversion rate optimization
- Customer acquisition and retention strategies
- Omnichannel marketing integration
- Data-driven decision making
- E-commerce platform optimization
My coaching philosophy centers on empowering businesses with the tools, knowledge, and confidence they need to overcome obstacles and achieve measurable, repeatable results. My hands-on approach and commitment to exceeding business goals have earned my reputation as a trusted advisor to retail brands and the technology companies that help them unlock their next phase of growth.